Kobi —

This is the form I mentioned. It takes about 15 minutes.

I'll use your answers to build the five things we talked about before Wednesday's call:

1. 1
   Your roadmapNiche → offer → EYO and sales process → fulfillment team → operations manager.
2. 2
   Operator matchWhether I know a proven operator in your space who would want to partner with you.
3. 3
   The offer and the economicsWhat fulfillment looks like and what the math on the marketing looks like.
4. 4
   Your Goal TreeA map of everything that has to be true for you to hit the goal.
5. 5
   Your certainty criteriaWhat you need to see to move forward, and how you'd know if it isn't working.

Rough is fine. "Don't know" is fine. Blank isn't. Every blank is a spot where I'd be guessing, and the whole point of this is that you stop guessing.

Please get it back to me by Tuesday at noon ET so I have time to build everything.

— Max